Marhaba range to launch at Harrods

Halal Food are launching in the UK for the first time, a new range of Halal Belgium chocolates, cake bars and sweets.

By Asian Image reporter - Tuesday 5th August 2008.

Halal Food are launching in the UK for the first time, a new range of Halal Belgium chocolates, cake bars and sweets.

Waitrose will stock the confectionery from August 23rd in 35 stores nationwide and Harrods will be selling the range in time for Ramadan.

In keeping with the religion and culture, Cambridge based Marhaba Halal Food, has worked to fuse Islamic values with modern tastes, to produce a range of quality products that are modern in look but authentic in taste and will appeal to modern Muslims and non-Muslims alike.

Marhaba products have been Halal inspected and certified and carry a quality market that guarantees Halal hygiene and traceability.

Demand for Halal products is on the increase amongst the 1.6 million Muslims living in the UK and the population is growing all the time, with an estimated Halal market consumption of around £700 million.

As well as Harrods and Waitrose, Marhaba are also currently talking with distributors with the view to rolling out the product nationally in supermarkets, co-ops and c-store chains.

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The range is already selling very well in Holland and will also be launched in France in time for Ramadan.

Demand for high quality Halal products is on the increase amongst the 15 million Muslims across Europe. A chain of hypermarkets in Saudi Arabia, Dubai and Qatar has also shown great interest in the range.

"Following a lot of research with Muslim consumers throughout Europe," says Shabana Pervez, UK Manager of Marhaba Halal Food, "we discovered a real need for specific halal products that up until now had not been provided.

"The needs of the Muslim consumers are changing and they are also looking for products that they can share with non-Muslims, but at the same time the products must meet their religious needs. In Holland, where we launched late last year, we have found that 25% of our consumers are non-Muslims. This is why we have developed the slogan "by sharing we create harmony".

Tuesday 5th August 2008